P&G Scale Campaign Hub
P&G was constantly running proof of purchase integrated marketing campaigns. These campaigns operated independently and regionally. We pitched them an idea to couple these campaigns with a central user hub that would create additional awareness and allow for more features and tracking potentially leading to more participation and purchases.
Define requirements and establish MVP
We needed to define the requirements for our MVP so I held a brainstorm session to get started with team ideas. From there we could decide what we were going to include and define our roadmap.
Identify receipt flow improvements and propose solutions
I also explored iterations over the existing digital receipt verification process with the help of some usability test results. Some of the problems identified within the existing platform were pain points within the receipt upload process and clarity surrounding eligibility based on location.
Build out solutions in prototype
I began to explore how the new flow would work and created layouts for the new features we were planning to add that were within our scope.
Design exploration and develop high fidelity
After some client and internal feedback I began moving to the design phase and started putting together a high fidelity prototype. The design elements were based off an evolution of the existing P&G brand guide.
We wanted to add a feature that encouraged additional participation and repeat visitors
We ended up with a user dashboard that provided bonus incentives like P&G swag to encourage visitors to come back and explore additional promotions within our newly created hub.
