P&G was constantly running proof of purchase integrated marketing campaigns. These campaigns operated independently and regionally. We pitched them an idea to couple these campaigns with a central user hub that would create additional awareness and allow for more features and tracking potentially leading to more participation and purchases.
To leverage the increase in online purchase and home delivery of alcohol, Brown-Forman revamped one of its websites to provide information for novice hosts.
P&G wanted to offer regional grocery stores the ability to drive traffic to their instacart sites while also putting the focus on P&G products. We would create a generic P&G branded landing page as well as optional themed pages specific to the grocery store brand.
Bausch + Lomb launched a new beauty product called Lumify that brightens your eyes. They wanted a web application tool that could show what the product could do.
P&G wanted to establish more brand presence in a fun way and educate consumers about their product lines and how they can be used together as part of a regimen. We gave them a series of their own branded games.
Proctor & Gamble needed a way to quickly and easily launch multiple integrated campaigns at one time. We gave them a solution code named TAGS (Take Action Get Stuff) that allowed them to do this efficiently and effectively.
