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  • UI Design
  • Branding

Cheers to the Host

To leverage the increase in online purchase and home delivery of alcohol, Brown-Forman revamped one of its websites to provide information for novice hosts.

New branding style tile
New branding style tile

Evolve the brand

We started with a branding exercise and we wanted a more sophisticated, branded experience to represent their portfolio of brands.

Desktop Mockups
Desktop Mockups

Cocktails section design mockups
Cocktails section design mockups

Design exploration

After the use of style tiles showing the new typography, colors and layout treatments I began putting together website components and a prototype.

Prototype build and setup
Prototype build and setup

Measuring success coming soon

The Cheers to the Host site is the hub for all portfolio-based communication supporting national accounts. True success of the programming will be measured by observing sales lift in those accounts.

www.cheerstothehost.com