P&G GamesP&G wanted to establish more brand presence in a fun way and educate consumers about their product lines and how they can be used together as part of a regimen. We gave them a series of their own branded games.
Concept games and create rules
Working from game ideas that the team came up with in a brainstorm I began to put togther descriptions with gameplay instructions, messaging and point scoring systems. I then presented these concepts to the key stakeholders at P&G.
Branding the games
After initial sign offs on the game concepts we began exploring branding the games and assigning P&G brands to each game as part of our initial goals to create that brand awareness.
Putting it together
I started to put together mock scenarios illustrating how I wanted the games to look with the actual branded elements, interface and messaging.