• Research
  • UI Design
  • Art Direction

P&G Games

P&G wanted to establish more brand presence in a fun way and educate consumers about their product lines and how they can be used together as part of a regimen. We gave them a series of their own branded games.

Initial gameplay wireframes
Initial gameplay wireframes

Concept games and create rules

Working from game ideas that the team came up with in a brainstorm I began to put togther descriptions with gameplay instructions, messaging and point scoring systems. I then presented these concepts to the key stakeholders at P&G.

Game description and rules
Game description and rules

Brand Blast style tile example
Brand Blast style tile example

Branding the games

After initial sign offs on the game concepts we began exploring branding the games and assigning P&G brands to each game as part of our initial goals to create that brand awareness.

P&G Checkout style tile example
P&G Checkout style tile example

Match Up style tile example
Match Up style tile example

Supermarket Sprint style tile example
Supermarket Sprint style tile example

Putting it together

I started to put together mock scenarios illustrating how I wanted the games to look with the actual branded elements, interface and messaging.

Brand Blast instructions
Brand Blast instructions

Brand Blast mockups
Brand Blast mockups

P&G Checkout instructions
P&G Checkout instructions

P&G Checkout mockups
P&G Checkout mockups

Match Up instructions
Match Up instructions

Match Up mockups
Match Up mockups

Supermarket Sprint instructions
Supermarket Sprint instructions

Supermarket Sprint mockups
Supermarket Sprint mockups